Google Grants offers eligible nonprofits free Google Ads to attract volunteers and donors
Google is the world’s top search engine, and it already plays a role in your nonprofit marketing strategy. But did you know that your nonprofit organization can get up to $10,000 in free Google Ads monthly?
The Google Ad Grant program offers qualifying nonprofits the opportunity to expand their reach, engage more supporters, and maximize their impact—all for free.
What are Google Ad Grants?
Google Ad Grants are in-kind donations of up to $10,000 in advertising credits given by Google to qualifying nonprofits each month. These credits allow nonprofits to bid for space at the top of Google searches for key terms.
With a Google Ad, your nonprofit is guaranteed to not only rank on the first page of Google search results but to be at both the top and bottom—dramatically increasing the amount of people who will learn about your organization. These prime locations are extremely valuable and typically cost more than a nonprofit can afford; however, with the Google Ad Grant program, you can snag an optimal position for free.
The Benefits of Google Ad Grants for Nonprofits
While $10,000 in free advertising spending per month is more than enough to convince an organization to consider Google Ad Grants, the program has other benefits. A Google Ad Grant allows you to:
Increase organizational research and visibility
Drive traffic to your website
Achieve higher rankings, much more quickly, than organic search results
Complement your current online marketing strategy, including SEO and social media initiatives
With all the advantages Google Ad Grants can offer your nonprofit, applying is a no-brainer. However, you have to check whether your organization is eligible first.
Which Organizations are Eligible for Google Ad Grants?
The Google Ad Grant program is designed to help as many nonprofits as possible, but there are certain eligibility requirements that your organization will have to meet:
Your organization must be registered as a 501(c)(3) nonprofit.
Your organization cannot be a government agency, healthcare organization, or school.
Your organization must have a high-quality website with its own website domain name and a Secure Sockets Layer (SSL) certificate.
Your website’s main purpose cannot be commerce.
Your website cannot host Google AdSense ads or affiliate marketing links.
Your organization be a member of Google for Nonprofits.
Your organization must agree and adhere to the terms of service for Google for Nonprofits and Google Ads.
If your organization meets these requirements, now is the time to apply!
How to Apply for Google Ad Grants
Follow these simple steps to apply for Google Ad Grants:
Ensure you meet all eligibility requirements. If you are not eligible for the program, you will be rejected.
Update your website. Google will use your website to help determine your program eligibility, and it will also be the destination for all of your ads, so it’s important that your website clear articulates your mission, incorporates high-quality content, and has accurate information.
Request a Google for Nonprofits account. Google for Nonprofits accounts are required for the Google Ad Grant program, and they also give you access to other features, like Google Workspace for Nonprofits and Google Maps Platform credits.
Wait for verification. Google partners with Percent to verify all nonprofits, and this process takes between 2-14 business days. Check your organizational email regularly while you are waiting for verification, as Percent may require additional documentation.
Activate Google Ad Grants. Once your nonprofit is verified, log into your Google for Nonprofits account and click “Get Started” under the Google Ad Grants menu. You will be asked to provide your website domain for security verification, watch a welcome video, and submit your activation request for review.
Matthew Murphy
https://volunteerhub.com/blog/how-your-nonprofit-can-take-advantage-of-google-ad-grants
Google Grants offers eligible nonprofits free Google Ads
to attract volunteers and donors
Google is the world’s top search engine, and it already plays a role in your nonprofit marketing strategy. But did you know that your nonprofit organization can get up to $10,000 in free Google Ads monthly?
The Google Ad Grant program offers qualifying nonprofits the opportunity to expand their reach, engage more supporters, and maximize their impact—all for free.
What are Google Ad Grants?
Google Ad Grants are in-kind donations of up to $10,000 in advertising credits given by Google to qualifying nonprofits each month. These credits allow nonprofits to bid for space at the top of Google searches for key terms.
With a Google Ad, your nonprofit is guaranteed to not only rank on the first page of Google search results but to be at both the top and bottom—dramatically increasing the amount of people who will learn about your organization. These prime locations are extremely valuable and typically cost more than a nonprofit can afford; however, with the Google Ad Grant program, you can snag an optimal position for free.
The Benefits of Google Ad Grants for Nonprofits
While $10,000 in free advertising spending per month is more than enough to convince an organization to consider Google Ad Grants, the program has other benefits. A Google Ad Grant allows you to:
With all the advantages Google Ad Grants can offer your nonprofit, applying is a no-brainer. However, you have to check whether your organization is eligible first.
Which Organizations are Eligible for Google Ad Grants?
The Google Ad Grant program is designed to help as many nonprofits as possible, but there are certain eligibility requirements that your organization will have to meet:
If your organization meets these requirements, now is the time to apply!
How to Apply for Google Ad Grants
Follow these simple steps to apply for Google Ad Grants:
Here is the link to apply